In addition to his more "traditional" writing work, Kyle has established a presence in the burgeoning world of immersive theater, a.k.a. experiential design. Below are photos from one such project, The Turbulence Problem, an immersive event to celebrate the grand opening of ad agency 72andSunny's new headquarters - in Howard Hughes' former office complex. Created by Kyle, with original music by Mark Mothersbaugh and direction by Oliver Butler, it was experienced by over 1500 guests.